PRIVACY POLICY

Direct Response Marketing Ltd is committed to keeping your information secure and take the privacy of all data extremely seriously.

This Privacy Notice has been designed to explain how and why we collect, use, store and delete data as well as how long it is kept for and if any third parties are involved. Your rights will also be clarified.

By entering into the Membership Agreement with Supercard Worldwide, you will become a Member of the Supercard Programme. A Supercard Membership grants member’s access to numerous discounts and rewards designed to provide you with many great and memorable experiences while saving money.

By using the service, accessing the service or providing your information you acknowledge and consent to us collecting, using, processing and sharing your personal information in accordance with this Privacy Policy and our Cookies Policy. You can choose not to provide certain information, however, any data you do not share with us could prevent you from using the service or limit the features available to you.

For the purpose of the Data Protection Legislation, the data controller is Direct Response Marketing Group Ltd Trading as SupercardDX of DRMG House, Cremers Road, Kent ME10 3US. The data subject is the individual whose data is being processed.

Should you have any queries regarding your data, please contact the Data Protection Officer on dpo@supercarddx.co.uk or via our concierge 0345 174 0502.

What personal data we collect

Direct Response Marketing Group Ltd. may collect the following personal data:

Title
Name
Contact Telephone Number
Contact Email Address
Billing Email Address
Billing details will be request and stored with an external company. (To find out more information on this, please contact us)
Redemptions
Passport information
Date of Birth
How you heard about us (for Marketing Analysis Purposes)
Feedback
Recommendations
Social Network Account Credentials

Please note, personal data is defined as any data that can identify an individual.

Depending on the benefits that you elect to use, you may be asked for additional information to properly service your Membership.

For those benefits that require you to submit a reimbursement or cashback claim, you may be required to complete a form requesting information needed to process the claim or a copy of your expenses as proof of purchase. Depending on the type of claim and the circumstances surrounding the claim, you may be required to provide additional documentation to support your claim such as receipt of purchase with a partnering company.

Following the purchase of any products or service, we may request for feedback. The feedback is not anonymous. We may contact you using the personal information provided.

Emails and/or texts may be sent using a third-party service, of which, the company will be prohibited from using your personal information for any other reason.

We may offer a referral service so that we can tell your friends about the discounts and rewards available by being a Supercard member.

How we collect your personal data

We process and retain your personal information for certain legitimate Interests, which include some or all of the following:

Where the processing enables us to enhance, modify, personalise or otherwise improve our services and communications for the benefit of our customers
To identify and prevent fraud by verifying your identity
To enhance the security of our network and information systems
To better understand how people interact with our websites, email and catalogue communications
To provide postal, telephone and email communications which we think will be of interest to you
where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
To determine the effectiveness of promotional campaigns and advertising.

The information we gather on our site falls into two categories: (1) personal information you supply when you become a customer, order, complete a survey, post in a discussion forum, post news articles, or provide your email address, and (2) tracking information collected as you navigate through our site.

Personally identifiable information. To use certain features on our site, we ask you to become a registered user. When you do this, we collect personally identifiable information about you such as your name, mailing address, e-mail address, telephone number, date of birth, user name and password. We may also ask you for personal information when you place an order for our products or when we ask for your help to complete a survey. We use this information to process your order, your request or to help improve our site. When personally identifiable information is collected, you will know because you will have to fill out a form on our site and this is clearly stated.
Aggregate information. When you use our site, we may collect tracking information such as your browser type, the type of operating system you use, the domain name of your Internet service provider, and pages visited on the site. None of this information identifies you personally; we collect it for aggregate reporting on site activity to help us mange the performance of the site for a better shopping experience.

How do we use your personal data

We may contact you with our latest offers and/or promotions that we think might interest you, as part of our market research, either by mail, telephone or e-mail.

Our communications are designed to tell you about the benefits we can offer, so that you will be notified of our latest deals, offers and promotions. We use the information we collect about you to tailor the content you receive and try to ensure that the offers are as relevant to you as possible.

In addition, the personal information you provide may be used for the purposes of identity verification, credit and risk management, revenue collection, database verification and enhancement.

We may also share your details with carefully selected and trusted partners whose product or services we think might interest you, either directly or through a data co-operative. We only share your details with our trusted partners whom will only contact you via postal communications and we never share email or telephone contact information for marketing communication purposes. You have the right to object to your information being shared with our partners and if you wish to do so please contact us at drgcompliance@uk-dm.com..

Data Co-operatives are companies whose members contribute information about their consumers in exchange for information about other consumers that may be interested in their products. They are just as protective as we are regarding the security and privacy of your data and adhere to the latest standard and regulations to prevent the loss or unauthorised use.

We currently share your data with the following Data Co-operative:

Abacus Alliance - https://www.epsilonabacus.com/

Other trusted partners that we may share your data with where we think they offer a product or service that may be of interest to you, but are not limited to, one of the following categories:

Retailers/Mail Order

Automotive
Fashion/clothing
Household
Gardening
Gifts
Beauty
Collectibles
Food & Wine
Gadgets

Charities

Animal
Arts & Culture
Community
Environmental
Elderly
Disability
Housing
Medical
Overseas Aid
Public Service & Military

Lifestyle

Health & Wellbeing
Leisure
Outdoor activities
Entertainment
Home interiors

Finance

Insurance, home, car, pet, personal
Banking
Pensions
Investments
Claims/Legal services (including Waterloo Solutions trading as Uclaim4Me)

Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please call us on 020 3455 7898, write to us at our address below or email us at enquiries@drgplc.com .

We may randomly monitor and record you calls to us because this helps us to ensure that we provide you with the highest level of services and maintain quality standards. We may also pass information about you to agents, services providers and/ or employees to carry out services using your data.

Security of your personal data

Our website uses Secure Sockets Layer (SSL) certificates that ensure your data is encrypted when transmitted over the Internet. We have upgraded our site to ensure that all pages are secure in line with the latest best practise. When you are in the secure section of the site, a padlock symbol appears in your browser. In most web browsers this appears to the right or left of the address bar at the top depending upon the web browser you are using.

'Verified by Visa' and 'MasterCard SecureCode' are additional security measures for customers using payment cards from Visa and MasterCard.We also provide the option for you to pay securely using Paypal. This allows you to confirm your identity before purchase as a protection from unauthorised use of your credit or debit card when shopping online. For more details, please visit Visa, MasterCard or Paypal online or contact your card issuer.

We strongly recommend to keep your password safe and not to divulge your password anyone else under any circumstances. Please remember to log out of your session at the end and to close down the session. This is especially important if you are using a shared computer in a internet café or library.

We use a SSL certification on our website to ensure that data is transferred securely.

Our payment page is hosted by a leading payment provider Sagepay and we do not hold your card details on our servers. For more detail, please visit their website at https://www.sagepay.co.uk/

Opting out from email, trusted partners and catalogues

If you wish to opt out from receiving email, telephone and postal communications from us or if you do not want us to share your Personal Data with any of our trusted partners then please use one of the methods listed below.

However, please understand that if you do object, then this may affect our ability to offer you the best possible experience when you shop with us. You can update your preferences via one of the following:

Send an email titled 'opt out' to enquiries@drgplc.com and let us know which service you'd like to unsubscribe from - choose from catalogue, email and/or trusted partner sharing.

Clicking on the unsubscribe link in every email we send – only applies for our DRMG emails

Ticking the relevant box located at the bottom of the order form you've received from us and then send the order form back to us

Call our compliance line 020 3455 7899

Write a letter detailing your request and which activity you wish to opt out from to:

DRMG Data Protection Officer,

DRMG House,
Sittingbourne,
Kent,
ME10 3US

Should you wish to correct any information or preference we currently have for you then you can use any of the relevant procedures as listed above to update us with your wishes at any time.

External Links

For your easy accessibility our websites may include links to sites on the Internet that are owned or operated by our trusted partners. Upon following a link to such trusted partner site, you shall review and agree to that site's rules of use before using such site as we have no control over the content of that site and cannot assume any responsibility for the privacy practices or content of such trusted partner sites.

Cookies are

text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. They are not harmful and do not contain any confidential information such as your home address, date of birth or credit card details. The information stored in cookies is safe and anonymous. You can find more information about cookies at http://www.allaboutcookies.org

DRMG websites uses cookies. Some of these cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience. By using our site, you also consent to the use of these cookies

Cookies are used on our site for the following reasons:

To store the content of your online shopping basket whilst you browse the site and to complete an order.

To compile anonymous aggregated statistics that allow us to understand how users use our website and help us improve the structure of our website.

We also allow selected third parties to place cookies when you visit our site. Third party cookies may be left by selected companies who participate with us in marketing programmes. These cookies enable us to monitor which adverts you see and click on to get to our site and to also personalise advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/

Below are links to the companies that we currently allow trusted partner cookies on our website:

Google Analytics (for analysing visitor and transactional behaviour): https://www.google.com/policies/technologies/ads/#toc-analytics

Live support (live web chat services): https://www.zopim.com/

Dotmailer (email and presentation) https://www.dotmailer.com

Behavioural and targeted advertising using cookies

The information that we collect and use for behavioural advertising is not personal information and it cannot be used to identify you. It will not contain your name, home address, phone number or any other piece of personally identifiable information.

We want to make sure that we only contact you with content that you will find relevant and interesting. We do this by using online behavioural advertising (or interest based advertising). In order for it to work we collect information about your browsing activity using cookies. These cookies pass back to us your browsing information which then allows us to determine what content is most useful and relevant to be shown to you.

We anonymise your email addresses to keep your data more secure. The email addresses are scrambled before being utilised to ensure nobody else can gain access to your email address. This enables us to offer our customers the best possible online user experience and equally allows us to improve the relevancy of our advertising. This allows us to provide you with more of the content you want to see based on your browsing behaviour and you should not be worried about this as it is a very safe and transparent process.

We do share information with a number of trusted partners such as (Google & Facebook) to enable us to deliver targeted advertising to you.

If you would prefer not to receive this type of advertising, then we've made it easy for you to opt out, but it is important to understand that this does not mean that you will no longer receive advertising when you are using the internet. It just means that the advertising you see displayed on websites will not be tailored to you and your interests and therefore may be less relevant to you.

There are some great websites that are impartial and can offer you more information and help you to make informed choices. To opt-out of all behavioural advertising, please follow these 5 tips: http://www.youronlinechoices.com/uk/five-top-tips

To opt-out of a particular provider of behavioural [and contextual] advertising - Click on this link: http://www.youronlinechoices.com/uk/your-ad-choices You can also manage your privacy within the web browser that you are using. Many web browsers also have a 'private browsing' mode as well.

Disabling/enabling cookies

We use cookies to ensure that we provide the best possible standard of service to our online customers. However, as part of our privacy and security policy, we require your consent to use them. To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer's hard drive. For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar. If you choose not to consent to the use of cookies, your experience of our site will be impaired.

If you should have any further questions or queries relating to the use or storage of your Personal data, then please write to:
Data Protection Officer
DRMG
DRMG House,
Sittingbourne,
Kent,
ME10 3US

Or email: dpo@supercarddx.co.uk

Registered in England Number 06333962.

If you wish for a reply, please remember to include your full name, address and membership account number if known.